The Top 5 Social Media Trends Dominating 2016

The Top 5 Social Media Trends Dominating 2016

Social media has been a force to be reckoned with for the past decade, and it doesn’t look like it’s going to stop any time soon. In 2016, we saw several notable trends that have taken over the social media world. From the strengthening of video content to the emergence of new platforms, we have witnessed some major shifts in social media in the past year. In this blog post, we will take a closer look at the top five trends dominating social media in 2016.

1. Live Video Streaming

One of the most prominent trends of 2016 is the growth of live video streaming. With the launch of platforms like Facebook Live, Instagram Stories, and Snapchat Live Stories, people have been able to share their experiences in real time. Brands have also jumped on the bandwagon, using live videos to showcase new products, interviews with influencers, and even behind-the-scenes glimpses of their operations. With the rise of this trend, it’s clear that live videos are becoming an essential tool for engagement on social media.

2. Increased Investment in Paid Advertising

Back in the day, social media was mainly about organic reach. However, algorithms have become more complex, and organic reach has become harder to attain. Consequently, brands have started to invest more in paid advertising on platforms like Facebook, Twitter, and LinkedIn. With more money being pumped into social media advertising, brands are seeing increased engagement and conversion rates.

3. Emphasis on Personalization

Social media algorithms have become more sophisticated, and they can now provide users with more personalized content. Brands have also caught on to this trend and are now providing more curated content that is targeted to specific users. Through personalized content, brands are able to build stronger relationships with their customers and increase engagement.

4. Rise of Influencer Marketing

Influencer marketing has become a major trend in 2016. With social media users becoming more discerning and skeptical of traditional advertising, brands have started to use influencers to promote their products or services. Influencer marketing has been successful because influencers are seen as more trustworthy and authentic compared to traditional advertising.

5. Emergence of New Social Media Platforms

While Facebook, Twitter, and LinkedIn still remain the top social media platforms, 2016 saw the rise of several new players. Snapchat, in particular, has become a major platform with over 100 million daily active users. Other new platforms like Periscope and Peach have also gained significant attention. Brands are starting to explore these new platforms to reach new audiences and differentiate themselves from their competitors.

Conclusion

In summary, social media trends in 2016 can be summed up with the rise of live video streaming, increased investment in paid advertising, emphasis on personalization, rise of influencer marketing, and emergence of new social media platforms. Brands need to stay on top of these trends to be successful on social media. By leveraging these trends, they can increase engagement, build brand loyalty, and ultimately drive more sales.

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