How social media is changing the way we watch Netflix

The Impact of Social Media on Netflix: How Your Viewing Habits are Changing

For many of us, scrolling through social media has become a staple part of our daily routine. Whether it is Twitter or Instagram, we can’t seem to get enough of keeping up with the latest trends and news. With the rise of streaming services, social media is now having a significant impact on how we watch our favorite shows. In this article, we will explore how social media is changing the way we watch Netflix.

1. Recommendation through social media

One of the significant ways social media is changing the way we watch Netflix is through recommendation and discovery of new content. As we scroll through social media, we often come across recommendations from friends and family, or influencers talking about a new series they have just watched. These recommendations are a powerful marketing tool for Netflix, as they allow current subscribers to discover new content that they may have otherwise overlooked.

2. Interactive viewing experiences

Another way social media is changing our viewing habits is through interactive experiences. Recently, Netflix launched interactive shows such as ‘Bandersnatch’ and ‘You vs. Wild,’ which allows viewers to choose their own adventure. These shows have been a hit amongst viewers, demonstrating a shift towards more personalized and interactive content. Viewers can now engage with their favorite characters on social media platforms, participate in polls, and even submit suggestions for new programming.

3. The power of social media influencers

Social media influencers now have significant power in shaping what we watch. Influencers, with their large followings, can sway purchasing decisions, and this includes streaming services. In recent years, influencers like the ‘Fab Five’ from Queer Eye have popularized the show, leading to a rise in viewership. Similarly, influencers like Chrissy Teigen and Kim Kardashian have publicly discussed their Netflix binges and influenced their followers to try out new shows.

4. Social media as a community

One of the most significant changes social media has had on our viewing habits is creating a sense of community. Platforms like Twitter have become a hub for fans to discuss new releases, take part in live-tweeting events, and even create online watch parties with other fans. Social media has created a new level of engagement, bringing people together around their favorite shows and creating a sense of belonging.

Conclusion

In summary, social media has had a sizable impact on how we watch Netflix. From personalized viewing experiences to influencer marketing and community building, social media is now an integral part of our viewing habits. As streaming services continue to evolve, it is essential for companies like Netflix to embrace the power of social media and use it to their advantage in engaging with their audience and creating a loyal fanbase.

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