5 Surprising Social Media Facts You Need to Know

Are you aware that over 4.2 billion people worldwide actively use social media, and the number is continually increasing? Social media has become a staple in our daily lives, and businesses leverage its power to connect with their audience and create brand awareness. However, not all facts related to social media are well-known. In this article, we’ll reveal five surprising social media facts that every marketer and business owner needs to know.

Fact 1: More Than Half of Social Media Users Access Platforms Daily

According to a survey by GlobalWebIndex, more than half of social media users worldwide access social media platforms daily. These platforms include Facebook, Instagram, Twitter, LinkedIn, and Snapchat. Daily access means that brands can communicate and engage with their audience multiple times a day, increasing their chances of generating brand awareness and conversion.

A takeaway for brands is that they must have an active presence on social media to stay relevant in their industry.

Fact 2: Instagram Has Over One Billion Active Users

Instagram is a visual platform for sharing images and videos that allow users to express themselves creatively. Brands can leverage Instagram’s features to showcase their products or services and create brand awareness. With over one billion active users, Instagram is a gold mine for businesses that want to enhance their social media presence.

However, the competition on Instagram is intense, and brands must devise creative and unique strategies to stand out.

Fact 3: Facebook Videos Generate 8 Billion Views Daily

Facebook users watch eight billion videos on the platform daily. Video content on Facebook generates high engagement rates, and brands can use it to increase their reach and engagement. Brands should invest in video creation and ensure that the content they produce aligns with their audience’s interests and preferences.

Fact 4: Twitter Users Watch 2 Billion Videos Per Day

Twitter is a popular platform that people use to catch up on news, express opinions, and engage with others. Furthermore, Twitter is an effective platform for video marketing, and users watch over two billion videos per day. Brands should create snackable video content that users can watch on-the-go and share with others.

Fact 5: LinkedIn is The Most Effective Platform for B2B Marketing

LinkedIn is a powerful platform for B2B marketers, with over 722 million active users globally. The platform helps businesses build a professional network, enhance their brand image, and reach their target audience. Moreover, LinkedIn generates high-quality leads for businesses, making it a valuable platform for B2B marketing.

Conclusion

Social media continues to evolve, and businesses must stay updated with new features, trends, and insights. Our five surprising social media facts highlight the importance of social media in brand awareness and conversion. Brands should conduct extensive research and devise creative strategies to leverage social media’s potential fully.