The Digital Business Revolution
Digital transformation is rapidly changing the business landscape. As technology continues to evolve, the traditional ways of doing business are becoming outdated. Businesses that don’t adapt may find themselves left behind. Lancaster University is at the forefront of digital business innovation and management. Here’s how.
Breaking Down Digital Business
The term “digital business” describes the combination of technology and business processes to fundamentally change the way companies operate and deliver value to customers. This transformation goes beyond simple automation and involves adopting new business models that leverage data, automation, and artificial intelligence to improve processes, enhance customer experience, and drive revenue growth.
Innovating for Success
Lancaster University is leading the way in digital business innovation and management with a focus on three key areas: research, education, and industry collaboration.
Research
Lancaster University is home to the Centre for Digital Business, a research centre that focuses on the impact that digital technologies have on businesses and society. The centre collaborates with academics, students, and businesses to carry out research that aims to improve the efficiency, effectiveness and productivity of organisations.
Education
To prepare students for the digital business world, Lancaster University offers a range of courses. These courses equip students with the knowledge and practical skills needed to understand and leverage digital technologies to shape the future of business. Students learn about key digital technologies such as big data, artificial intelligence and machine learning, and how they can be used to deliver value to both customers and businesses.
Industry Collaboration
Lancaster University collaborates with businesses to help them navigate the challenges of digital transformation. The Digital Lancashire network facilitates collaboration between businesses, local government, and academia. The network provides businesses with access to expert advice, training, and funding opportunities to drive growth and innovation.
Real-Life Examples
Lancaster University’s focus on research, education, and industry collaboration has led to numerous success stories. One example is the collaboration with BAE Systems. The partnership has resulted in the development of a predictive maintenance tool that uses artificial intelligence to predict when equipment needs maintenance, reducing downtime and improving efficiency. Another example is Lancashire Farm Dairies, a small business that has benefited from the Digital Lancashire network. The network provided the business with access to funding opportunities and advice, allowing them to implement technology that has improved efficiency and customer experience.
Final Thoughts
Lancaster University is leading the way in digital business innovation and management. Through its focus on research, education, and industry collaboration, the university is driving growth, improving efficiency, and enhancing customer experience. The digital business revolution is here, and Lancaster University is at the forefront.
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