How RWJBarnabas Health’s Official Partnership with the New Jersey Devils is Driving Community Impact in Hockey
The world of sports has always provided a rich platform for brands and healthcare organizations to connect with consumers and raise awareness about important issues. RWJBarnabas Health’s official partnership with the New Jersey Devils is one such example. By teaming up with the iconic hockey team, the healthcare system has leveraged the popularity of the sport to drive community impact and raise awareness about health and wellness.
Background
RWJBarnabas Health is the largest healthcare system in New Jersey, providing healthcare services to major cities in the state, including Newark and Jersey City. With over 35,000 employees and 9,000 physicians, the healthcare system delivers comprehensive healthcare services to over 5 million patients annually. The partnership with the New Jersey Devils, one of the most recognizable names in professional sports, was a natural fit for RWJBarnabas Health to raise awareness about health and wellness.
Goals and Objectives of the Partnership
The partnership between RWJBarnabas Health and the New Jersey Devils is a multifaceted approach to raise awareness about health and wellness in the community. One of the key objectives of the partnership is to promote the importance of sports and physical activity in maintaining a healthy lifestyle. The partnership also aims to provide educational resources to hockey fans, encouraging them to lead active and healthy lifestyles.
Hockeygivesblood Initiatives
One of the most notable initiatives in the RWJBarnabas Health and New Jersey Devils partnership is the Hockeygivesblood campaign. The campaign is designed to raise awareness about the importance of blood donation, a critical need in healthcare organizations across the country. The campaign encourages fans to donate blood by offering special perks and incentives.
Community Outreach Programs
The partnership between RWJBarnabas Health and the New Jersey Devils has also led to several community outreach programs. One such program is the RWJBarnabas Health Hockey House, a unique facility designed to provide kids with a safe and engaging environment to learn about the sport of hockey. The facility offers year-round programs, including skating lessons, hockey clinics, and open skate sessions.
Raising Awareness: Custom In-Game Content and Social Media Posts
RWJBarnabas Health leveraged the popularity of the New Jersey Devils to produce custom in-game content that promotes health and wellness. During select home games, fans are treated to a variety of custom videos and graphics that encourage healthy lifestyles. Moreover, custom social media posts promote the importance of physical activity and healthcare.
Conclusion
The partnership between RWJBarnabas Health and the New Jersey Devils has been an incredible success, raising awareness about health and wellness in the community. From community outreach programs to custom in-game content, the partnership is designed to raise awareness about critical healthcare issues. As fans continue to engage with the Hockeygivesblood campaign and community outreach programs, the impact of the partnership will continue to grow, touching the lives of thousands of individuals across New Jersey.
(Note: Do you have knowledge or insights to share? Unlock new opportunities and expand your reach by joining our authors team. Click Registration to join us and share your expertise with our readers.)