Revolutionizing Car Shopping: BMW 7 Series and Augmented Reality
Are you tired of the traditional car shopping experience? Walking up and down dealership lots, looking through endless rows of inventory, and trying to imagine how a car might look and function on the road can be frustrating. Luckily, BMW has found a solution to this problem through the use of augmented reality.
Augmented reality (AR) is a technology that overlays images, data, and 3D visualizations onto the real world. BMW has employed this technology to create an immersive and interactive shopping experience for their 7 Series line of vehicles. With BMW’s AR app, customers can explore the 7 Series inside and out, without ever stepping foot inside a dealership.
How It Works
The BMW AR app uses a smartphone or tablet camera to recognize and then generate an AR model of the 7 Series right in front of the user. From there, customers can walk around the virtual car, open doors, and interact with the various features, such as adjusting the seats or testing out the driving modes. The app even allows customers to see what options look like on the car before making any purchases.
But the benefits of AR technology we don’t stop there. Making use of AR, BMW’s app also provides customers with a wealth of information about the 7 Series. Users can pull up vehicle specifications, explore various design options and features, and view photos and videos of the car in action.
Why it Matters for Car Shopping
BMW’s AR app revolutionizes the car shopping experience in several ways. Firstly, it helps customers save time by allowing them to explore and compare different models in the comfort of their own home. Secondly, it helps customers make more informed purchasing decisions by providing them with the knowledge and information they need to make a choice that best suits their needs. Finally, it adds an interactive element to the car shopping experience that makes it more enjoyable and engaging.
But BMW isn’t the only car company using AR technology in this way. In fact, AR is quickly becoming a popular tool for car manufacturers and dealerships alike. By implementing AR in their sales process, car companies hope to not only improve the car shopping experience but to increase sales and customer engagement as well.
Conclusion
The use of augmented reality technology has transformed the way we shop for cars. BMW’s AR app takes the car shopping experience to the next level by offering an immersive and interactive way to explore the 7 Series. By using augmented reality, BMW provides customers with an informative and engaging shopping experience that allows them to make more informed and confident purchasing decisions. As more car companies begin to adopt this technology, the future of car shopping is looking brighter than ever before.
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