How Augmented Reality is Revolutionizing Branding with Zappar

Introduction

Branding has always been an important aspect of any business. Creating a powerful brand that resonates with your target audience has become even more challenging in today’s digital age. But with the advent of augmented reality (AR) and companies like Zappar, businesses now have a tool that can revolutionize their branding strategies. In this article, we will look at how AR is changing branding and how Zappar is leading the way.

The rise of AR in Branding

Augmented reality is a technology that has been around for some time, but it is only now that it is being widely used in branding. AR uses computer-generated images or sounds to augment the real world, creating an interactive experience for users. Brands can now use AR to create immersive experiences for their customers, making their branding efforts more engaging and memorable.

One of the main advantages of AR in branding is that it allows businesses to create more interactive and personalized experiences for their customers. For example, a fashion brand can use AR to create virtual try-on experiences for their customers, allowing them to see how a particular outfit would look on them. Similarly, a furniture brand can use AR to create virtual showrooms, giving their customers a more immersive and interactive experience.

Zappar – Leading the way in AR branding

Zappar is one of the leading companies in the AR space, and they are at the forefront of the revolution in AR branding. Zappar’s platform allows brands to create AR experiences for their customers quickly and easily. Their platform is user-friendly, and requires no coding or technical skills to use, making it accessible for businesses of all sizes.

Zappar has worked with several high-profile brands, including McDonald’s, Coca Cola, and Sony. In each case, Zappar has helped these brands create highly engaging and memorable AR experiences for their customers.

Examples of Zappar’s work

One of Zappar’s most notable projects was their collaboration with McDonald’s. Zappar created an AR experience for McDonald’s “Happy Meal” boxes, allowing children to interact with their favorite McDonald’s characters in a virtual world. The experience was hugely successful, with children and parents alike raving about it.

Another impressive example of Zappar’s work was their collaboration with Coca Cola. They created an AR experience for the launch of Coca Cola’s new “Share a Coke” campaign. The experience allowed customers to create virtual personalized Coke cans and share them with their friends on social media. The campaign was a massive success, with customers creating over 730,000 virtual Coke cans in just two weeks.

Conclusion

It’s clear that AR is changing the game when it comes to branding. By creating immersive and interactive experiences, brands can engage their customers on a whole new level. Zappar is leading the way in this space, making it easy for businesses to create impactful AR experiences for their customers. As AR technology continues to evolve, we can expect to see even more exciting developments in AR branding in the years to come.

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