Creating an Engaging Augmented Reality Experience with QR Codes
With the increasing popularity of augmented reality (AR), incorporating QR codes into your AR experience has become a trend worth exploring. QR codes can be used to unlock AR content, providing an innovative and interactive experience that engages customers and potential clients. In this article, we’ll explore how to create an engaging AR experience with QR codes.
What are QR Codes?
QR codes, or Quick Response codes, are two-dimensional barcodes that can be scanned using a smartphone, providing a hyperlink to a website or specific content. They are easy to create and can be used on almost any surface. When used in conjunction with AR, QR codes can be used to unlock interactive content.
Creating an AR Experience with QR Codes
When creating an AR experience with QR codes, there are a few things to keep in mind. First, make sure the content you’ve created to be unlocked is of high quality. If users don’t find the content engaging or interesting, they won’t bother scanning the QR code in the first place. Second, be clear about the purpose of the QR code and the content it unlocks. Users need to know what they are getting in exchange for scanning the code. Finally, be strategic about where the QR code is placed. The location should be easily accessible and visible to the user.
Examples of AR Experiences with QR Codes
A good example of an AR experience with QR codes is the IKEA Catalog app. By scanning QR codes placed throughout their physical catalog, users are taken to a digital version of the product they are viewing. In addition, the app also provides a view of how the product would look in a user’s space. Another example is the London Natural History Museum’s AR dinosaur exhibit, where QR codes placed next to dinosaur specimens unlock animations and information about the creatures.
Conclusion
AR experiences with QR codes can provide a fun and interactive way to engage with customers and potential clients. By creating high-quality content, being clear about the purpose of the QR code, and strategically placing it, you can create a successful AR experience that leaves a lasting impression.
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