The Importance of a Business Development Plan
A business development plan is a key tool for organizations looking to achieve growth in a structured and measurable way. It outlines the strategies and tactics that will be used to achieve business objectives, and is often used to align teams and track progress towards goals.
The 30-60-90 Plan
The 30-60-90 plan is a specific type of business development plan that focuses on short-term goals over a three-month period. It is commonly used in sales and marketing roles, but can be adapted to suit any department or function. The plan sets out specific actions that will be taken within each 30-day period, with the ultimate aim of achieving long-term business objectives.
Creating a Winning 30-60-90 Plan
To create a winning plan, there are a few key steps to follow. Firstly, it’s important to understand the business objectives that the plan will be supporting. This might include revenue targets, customer acquisition goals, or product development milestones. Once this is clear, the next step is to break down the objectives into smaller, more achievable goals that can be tackled within the 30-60-90 plan timeframe.
Setting SMART Goals
When setting goals, it’s important to follow the SMART framework. This means setting goals that are Specific, Measurable, Achievable, Relevant and Time-bound. For example, instead of setting a goal to “increase sales”, a SMART goal might be: “Generate $50,000 in new sales revenue over the next 30 days by targeting 50 new prospects through a targeted email campaign”.
Prioritizing Actions
Once the goals have been set, it’s important to prioritize the actions that will be taken to achieve them. This might involve identifying the most impactful activities, or focusing on areas where there are quick wins to be had. It’s important to balance short-term wins with longer-term strategic objectives, ensuring that the plan is aligned with the overall business strategy.
Tracking Progress
Finally, it’s vital to track progress and measure the effectiveness of the plan. This might involve setting up specific metrics to track, such as the number of new leads generated, or the amount of revenue generated from new customers. Regular check-ins and reviews are important to ensure that the plan is on track, and to identify any areas where adjustments need to be made.
Conclusion
A business development plan can be a powerful tool for organizations looking to achieve growth. By following the SMART framework and prioritizing actions, a winning 30-60-90 plan can be developed that aligns with business objectives and delivers measurable results. Regular tracking and review is essential to ensure that the plan is on track, and to identify any areas where adjustments need to be made.
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