Step-by-Step Guide to Changing Your Personal LinkedIn Page to a Company Page
Social media platforms have become an indispensable tool for businesses to connect with their target audiences. LinkedIn is one of the most popular social media platforms for professionals. It is an effective way to build a professional network, connect with potential clients, and showcase your company’s brand. If you have a personal LinkedIn page and want to create a company page, here is a step-by-step guide to get you started.
Step 1: Log into LinkedIn and click on the ‘Work’ icon
The first step is to log into your LinkedIn account and click on the ‘Work’ icon on the top right-hand corner of the page. From there, select ‘Create a Company Page’ from the drop-down menu. This option is available for both free and paid LinkedIn accounts.
Step 2: Choose the type of company page you want to create
Once you have selected ‘Create a Company Page,’ you’ll be presented with a list of available company page types. These include Small Business, Medium to Large Business, Showcase Page, and Educational Institution. Choose the one that best fits your business.
Step 3: Fill in the basic information and company details
Next, you’ll be taken to a page where you can enter basic information and company details. This includes the company name, website URL, company size, industry, and company description. Make sure you fill in these details correctly as they are the foundation of your company page.
Step 4: Upload your company logo and cover image
At this point, you’ll be prompted to upload your company logo and a cover image. The cover image should be 1536 x 768 pixels, while the logo should be 300 x 300 pixels. It is essential to upload these images, as they lend credibility to your company page.
Step 5: Publish your company page
Once you have completed the steps above, you can preview your company page to make sure everything looks good. If you are satisfied, you can finally hit the ‘publish’ button to make your company page live.
Step 6: Add more details to your company page to make it stand out
After your company page is published, it is time to add more details that make it stand out. This includes adding a company overview, showcase pages, reviews, and endorsements. You can also add a company banner, which is an excellent way to highlight your brand.
Step 7: Post relevant content to your company page
Once your company page is complete, you can start posting relevant content to engage with your target audience. This can include industry news, company updates, thought leadership pieces, and promotional content. Make sure you mix up your content to keep your audience interested.
Conclusion
Creating a company page on LinkedIn is an effective way to connect with potential clients and showcase your brand. By following the steps outlined in this article, you can create a professional-looking company page that stands out from the crowd. Remember to optimize your company page with all the necessary information, visuals, and content to ensure maximum engagement.
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