Top Small Business Marketing Statistics to Watch Out for in 2022

The Importance of Marketing for Small Businesses

Marketing is a crucial aspect of running any business, regardless of its size. However, small businesses tend to have limited resources, making it essential to maximize their marketing efforts. With the dawn of a new year, it is crucial to examine marketing statistics to gauge the current state of the industry and determine the trends that will shape the future.

1. Small Business Marketing Budgets are Increasing

Marketing budgets are increasing globally, with small businesses allocating an increasing amount of resources to their marketing efforts. According to a recent survey by GetResponse, 70% of small business owners plan on increasing their marketing budget in 2022. This budget increase is necessary as small businesses fight to remain competitive in an increasingly crowded market.

2. Social Media as a Marketing Tool

Social media is a crucial marketing tool, especially for small businesses. More than ever, people are spending time on social media platforms, with statistics revealing that over 3.8 billion people use social media worldwide. For small businesses, creating a social media presence is an affordable and effective way of reaching a broad audience. According to another survey conducted by The Manifest, 84% of small businesses now use social media as a marketing tool, with Facebook being the most popular platform.

3. Email Marketing is Still Relevant

Despite its age, email marketing remains one of the most effective marketing channels for small businesses. According to research by Campaign Monitor, email marketing has an average ROI of $42 for every $1 spent. With these impressive returns, it is no surprise that 58% of small businesses are planning to increase their email marketing efforts in 2022.

4. Mobile Optimization is Key

With over half the world’s population using mobile phones, mobile optimization is essential for any marketing campaign. Small businesses have recognized this and are now optimizing their websites for mobile devices. According to a survey conducted by Clutch, 83% of small businesses have mobile-friendly websites, with 72% prioritizing mobile optimization in 2022.

5. Video Content is The Future.

Statistics show that video content is becoming increasingly popular, with 87% of marketing campaigns utilizing video in 2021. This trend is set to increase in 2022, with the popularity of video content projected to grow. For small businesses, this presents an opportunity to create engaging and informative video content that can effectively market their products or services.

Conclusion

In conclusion, small businesses need to keep up with the current marketing trends to remain competitive. The marketing statistics highlighted above are excellent resources for small businesses looking to improve their marketing strategies. By increasing their marketing budget, creating a social media presence, using email marketing, optimizing for mobile devices, and creating video content, small businesses can effectively market their products and services and stay ahead of the competition.