10 Engaging Video Storytelling Examples to Inspire Your Next Project

Looking for inspiration for your next video project? Look no further than the masters of video storytelling themselves – companies that have created engaging, share-worthy videos that capture their brand, create emotional connections with viewers, and drive engagement and sales. Check out these 10 video storytelling examples and learn how they did it.

1. Nike’s “Dream Crazy”

Nike’s “Dream Crazy” features Colin Kaepernick and other successful athletes sharing their inspiring stories of overcoming adversity. The video creates an emotional connection with viewers and showcases Nike’s brand values of perseverance, determination, and pushing through obstacles.

2. Apple’s “Welcome Home”

Apple’s “Welcome Home” ad features a woman who can manipulate her home with her voice using Apple HomePod. The video is visually stunning and creates an emotional connection with viewers as the viewer feels the power of technology and the potential for creating a more comfortable life.

3. Amazon’s “Alexa Loses Her Voice”

Amazon’s “Alexa Loses Her Voice” ad features celebrities like Cardi B, Gordon Ramsay, and Sir Anthony Hopkins taking over for Alexa when she loses her voice. The video is humorous, memorable, and creates a sense of fun around Alexa’s smart home device.

4. Airbnb’s “Experiences”

Airbnb’s “Experiences” video tells the stories of regular people who create unique and memorable experiences for Airbnb guests. The video showcases the power of Airbnb to create connections between travelers and locals, while showcasing the real-life stories of people who make Airbnb a success.

5. John Lewis’ “The Man on the Moon”

John Lewis’ “The Man on the Moon” is a heart-warming Christmas ad that tells the story of an elderly man living alone on the moon, and the little girl on Earth who sends him a Christmas gift. The video is tear-jerking and creates an emotional connection with viewers, while showcasing John Lewis’ brand values of family and warmth.

6. Old Spice’s “The Man Your Man Could Smell Like”

Old Spice’s “The Man Your Man Could Smell Like” ad is a classic example of humor in video storytelling. The video features a man who is everything a woman could want, and centers around the idea that Old Spice can make a man more attractive. The video is funny, memorable, and created a viral sensation.

7. Squarespace’s “Make It”

Squarespace’s “Make It” ad tells the story of a successful entrepreneur who used Squarespace to create her website and bring her business to life. The video is visually stunning and showcases Squarespace’s brand values of innovation, creativity, and entrepreneurship.

8. P&G’s “Thank You, Mom”

P&G’s “Thank You, Mom” campaign is a series of videos that tell the stories of Olympic athletes and their mothers. The videos are emotional and showcase the importance of mothers in the lives of their children, while also promoting P&G products.

9. Guinness’ “Empty Chair”

Guinness’ “Empty Chair” ad tells the story of six real-life friends and their tradition of meeting at the pub every year on St. Patrick’s Day. The video is touching and creates an emotional connection with viewers, while showcasing the importance of friendship and tradition.

10. Coca-Cola’s “Share a Coke”

Coca-Cola’s “Share a Coke” campaign is a series of videos that tell the stories of people who find their own names on Coca-Cola bottles and share a Coke with friends and family. The videos are heart-warming and create an emotional connection with viewers, while promoting the idea of sharing and connection.

Conclusion

These 10 engaging video storytelling examples show how videos can be used to create an emotional connection with viewers, showcase brand values, promote products, and drive engagement and sales. When creating your own videos, be sure to focus on creating a strong story, using visuals and sound to support your message, and creating a sense of connection with viewers.

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