Top 5 Emerging Pet Business Trends in 2021
As the world battles the COVID-19 pandemic, one industry that has remained resilient is the pet industry. In fact, with more people staying at home and seeking companionship, pet ownership has been on the rise. As such, the pet industry has witnessed new trends and changes that businesses can leverage to gain an edge in this competitive market. Here are the top five emerging trends to watch out for in 2021.
1. Customized pet nutrition
In recent years, the health and wellness industry has made its way into pet food and nutrition. Pet owners are now conscious about what they feed their furry friends and are opting for customized diets that meet their pets’ individual needs. Companies that offer personalized pet food and supplements have seen an upswing in demand, especially since many pet owners are now willing to spend more on premium options.
2. Online pet services
The pet industry has fully embraced technology, with online pet services becoming increasingly popular. Pet owners can now find and hire local pet grooming, training, and healthcare services with a few clicks on their mobile devices. Online pet stores have also made it possible for pet owners to access a wider range of products from the comfort of their homes. In light of the pandemic, pet businesses that offer contactless services have a higher chance of success.
3. Sustainable pet products
Sustainability is no longer a buzzword, but a serious consideration for consumers across all industries, including the pet industry. More pet owners are opting for eco-friendly pet products that have minimal impact on the environment. In response, pet businesses have started offering new products made from sustainable materials, such as recyclable bedding, non-toxic toys, and biodegradable waste bags. Companies that show commitment to sustainability are likely to appeal to the growing number of eco-conscious pet owners.
4. Social media marketing
Social media has become an integral part of our lives, and pet businesses are no exception. In fact, pet-related content is wildly popular across all social media platforms. Pet owners enjoy sharing photos and stories about their furry friends, and businesses that can harness this trend stand to reap significant rewards. Pet businesses that establish a strong online presence, engage with pet owners, and showcase their products on social media are likely to enjoy more visibility and increased sales.
5. Pet-friendly workplaces
As more people work remotely, pet ownership has become even more desirable. Companies that allow pets in the workplace are reaping the benefits of increased morale and productivity. As such, businesses are now adopting pet-friendly policies to attract and retain employees. Pet-related perks such as doggy daycare, flexible schedules, and work-from-home options show that companies prioritize the well-being of employees and their furry friends.
In conclusion, the pet industry is constantly evolving, and pet businesses that pay attention to emerging trends are likely to succeed. Customized nutrition, online services, sustainable products, social media marketing, and pet-friendly workplaces are just some of the trends that businesses can leverage to gain a competitive advantage. By staying up to date with current pet trends, businesses can capture the attention of a growing customer base and thrive in this dynamic industry.
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