In recent times, more and more small businesses are proving that they can compete with the big names in e-commerce. The global pandemic has forced most businesses to switch to online operations, and many of them have been forced to be innovative, efficient and agile to compete. While established enterprises have the means to thrive at a time like this, small businesses have held their ground impeccably. This article would discuss three small businesses which are doing a great job in e-commerce.
1. Sailor Jerry
One of the small businesses killing it in e-commerce is Sailor Jerry. The tattoo artist, Sailor Jerry, is known for his flash art designs and his vast influence on popular culture. The brand has expanded its horizons and moved into other markets, including clothing and accessories. In the last few years, Sailor Jerry has invested in digital marketing and shifted its e-commerce efforts into high gear.
Through its website, the brand offers a wide range of products that cater to the contemporary audience. From watches to clothing, accessories, and even drinkware, Sailor Jerry’s e-commerce store has a robust and diverse inventory. Also, the website is designed to reflect the brand’s identity, which is a major reason why customers flock in for more.
2. CarCareKiosk
CarCareKiosk is another small business that’s dominating in the e-commerce industry. As a company that provides resources for maintaining cars, it has found a way to improve on this by integrating videos on how to maintain and fix your car. With CarCareKiosk, car owners can access free instructional videos made by professionals.
The website has over 10,000 instructional videos accessible and readily available. And as more people become comfortable with the digital experience, the website logs over 600,000 visitors per month, making them a real threat to the established competition.
3. Adore Me
Adore Me is an innovative e-commerce-focused sleepwear company that is growing at an unprecedented rate. The company, which positions itself as an alternative to long-standing sleepwear brands such as Victoria’s Secret, offers a range of products for women, including lingerie, corsets, etc.
The company has a great social media presence, regularly engaging its customers with interesting content and promotions. And through its user-friendly e-commerce platform, Adore Me is successfully catering to its target audience.
Conclusion
These three small businesses have successfully proven that size doesn’t always determine a company’s success in the e-commerce industry. It’s often about having an innovative strategy, a user-friendly website, and a great online presence. Therefore, businesses of any size should consider these elements when moving into digital operations. With these ingredients and effort in place, any company can thrive in the ever-growing world of e-commerce.
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