Small Business Saturday, the independent shopping campaign that was first launched in 2010 by American Express, is a day dedicated to supporting small businesses across the country. The campaign has become increasingly popular and has helped small businesses generate over $120 billion in sales since its inception. With the COVID-19 pandemic, supporting small businesses is now more important than ever before. The impact of the pandemic has severely affected small businesses, and many of them are struggling to make ends meet. Small Business Saturday 2023 will be more important than ever before, and here’s why.
1. Small Businesses Need Support
According to a report by the National Bureau of Economic Research, the COVID-19 pandemic has caused a 22.9% decline in small business activity in the US. Many small businesses have been forced to close their doors due to the pandemic, and those that are open are struggling to make sales. Small Business Saturday presents an opportunity to support these businesses and help them stay afloat during these tough times.
2. Small Businesses Drive Economic Growth
Small businesses play a significant role in the US economy. They create jobs, innovate, and drive economic growth. According to the Small Business Administration, small businesses account for 44% of U.S. economic activity. By supporting small businesses on Small Business Saturday, we are not only helping these businesses stay afloat but also supporting the economy as a whole.
3. Small Businesses Provide Unique Products and Services
Small businesses often offer products and services that are unique and cannot be found in big-box stores. These businesses are often run by passionate individuals who pour their hearts into their work. By shopping at small businesses on Small Business Saturday, you are not only supporting their passion and hard work but also getting access to unique and high-quality products and services.
4. Small Businesses Build Community
Small businesses are the backbone of many communities. They not only provide products and services but also create a sense of community. Small businesses often sponsor events, donate to local charities, and support local schools. By supporting small businesses, we are supporting our local communities and helping them thrive.
In conclusion, Small Business Saturday 2023 will be more important than ever before. The pandemic has severely affected small businesses, and they need our support now more than ever. Supporting small businesses on Small Business Saturday not only helps these businesses stay afloat but also supports the economy, provides access to unique products and services, and builds community. Let’s come together and support small businesses on Small Business Saturday 2023.
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