As a business owner, it’s critical to stay ahead of the curve when it comes to leveraging technology to improve your operations. One such technology that is gaining a lot of traction in the business world is Informed Delivery. It’s a service offered by the United States Postal Service (USPS) that provides digital previews of physical mail delivery to recipients via email notifications. Informed Delivery offers an array of benefits that can be incredibly valuable to your business. Here’s everything you need to know about the benefits of Informed Delivery for your business.
1. Increased Visibility
Informed Delivery provides increased visibility, which is paramount to your business’s success. When you send physical mail, you don’t always know when it gets delivered. With Informed Delivery, recipients receive a notification with a preview of their mail, including any marketing materials, in their email inbox before it is delivered to their physical mailbox. This feature enables you to remain top-of-mind with your customers and allows for more targeted follow-up marketing campaigns.
2. Improved Customer Experience
Customer experience is everything in today’s business landscape. By providing your customers with digital previews of their mail, you can improve their overall experience. This feature saves your customers time by providing them with notifications of their mail in a timely fashion, thereby making sure they don’t miss out on important updates or offers. What’s more, Informed Delivery has proven to be a popular feature among customers, with over 27 million users as of 2021.
3. Enhanced Marketing Opportunities
Informed Delivery provides businesses with unique cross-promotion and upselling opportunities. With the digital preview of their mail, marketers can add an interactive campaign component, such as call-to-action buttons, interactive content, or landing pages that can create more engaging experiences for the recipients. Moreover, businesses with existing direct mail campaigns can use Informed Delivery to boost the impact of their campaigns. By including a personalized message or targeted promotional offer in the email notification, businesses can drive customers to their website or brick-and-mortar locations.
4. Cost-Effective Solution
Informed Delivery is a cost-effective solution for businesses of all sizes. It’s an excellent way of improving your customer experience and marketing campaigns without incurring additional expenses. The minimal fees charged by USPS for Informed Delivery are offset by the benefits it provides, making it a highly cost-effective solution for businesses looking to improve their customer experience and marketing campaigns affordably.
5. Better Tracking Capabilities
Informed Delivery provides businesses with better tracking capabilities of their physical mail delivery. With this feature, businesses can track their mail delivery, which can be particularly useful when sending time-sensitive offers or when tracking incoming payments. Informed Delivery enhances the level of transparency of mail delivery tracking, ultimately improving your business’s operational efficiency.
Conclusion
Informed Delivery is a valuable tool that can be highly beneficial to your business. It provides improved visibility, enhances customer experience, offers unique marketing opportunities, is cost-effective, and provides better tracking capabilities. By leveraging this technology, you can improve your business’s overall operations, strengthen customer relationships, and boost your marketing campaigns. It’s a smart investment that could provide significant returns for your business in the long run.
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