Google is always innovating and improving its features to enhance user experience. In 2021, there have been several updates and improvements to Google Business that every business owner should be aware of. Whether you are an entrepreneur, marketer or SEO professional, keeping up with the latest trends and updates is crucial in keeping your business on the right track.
One of the most significant updates is the launch of Google My Business (GMB) performance reporting. This feature allows business owners to track how their GMB listing is performing by providing insights into how many people viewed their listing, clicked on their phone number, website, or requested directions. This feature will help businesses to monitor and optimize their GMB listings to attract more customers.
Another update is the addition of Google Maps “Curbside Pickup” and “In-Store Pickup” labels. Due to the COVID-19 pandemic, many businesses have had to adapt to new ways of offering their products and services. With these labels, customers can easily identify stores that offer curbside or in-store pick-up options, making it convenient and safe for them.
Google has also introduced a messaging feature for businesses that have verified their Google Business profile. This feature allows customers to message the business directly from the Google search results page. It’s a great way for businesses to communicate with their customers and answer any questions they may have.
Google Q&A is another feature that has been updated recently. The Q&A section allows users to ask questions about a business and get answers from the business owner or other customers. It’s a great way for businesses to interact with their customers and provide them with the information they need.
Finally, Google has announced that it will soon be releasing a new feature called “Your Business Profile.” This feature will allow businesses to add more personalized information to their profiles, such as the services they offer, preferred payment methods, and a description of their business that will make it easier for customers to find them.
In conclusion, keeping up with Google’s updates and improvements to Google Business is critical for businesses in today’s digital age. By staying up-to-date with the latest trends and features, businesses can improve their online presence and attract more customers. Whether it’s optimizing their GMB listing, adding new features or responding to customer questions, businesses must stay ahead of the game to remain competitive.
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