Embedding Organizational Cultural Values: Companies We Admire and their Winning Strategies
A company’s culture is often the most defining aspect of its identity. The values, beliefs, and practices that underpin the way people work together can greatly impact the success of an organization. At its core, cultural values bring people together and help to make a company a great place to work.
Establishing organizational cultural values is one thing, but embedding them is another. How do so many companies manage to create a culture that sticks? We’ll take a closer look at companies we admire and learn from their winning strategies.
Every tech enthusiast knows that Google has organized workplace culture like no other. The company attracted a lot of attention for a variety of perks, such as free lunch and in-house massages, but there’s more to it. Google has an open and inclusive company culture that promotes collaboration, positivity, and innovation. They emphasize smart risk-taking and believe in letting their employees experiment and learn from their mistakes. The company’s leaders understand that happy employees are productive employees and strive to promote camaraderie and fun in the workplace.
Southwest Airlines
Southwest has become synonymous with exceptional customer service — but what many people don’t know is that great customer service stems from great internal culture. In fact, Southwest considers their employees to be their number one customer group. The airline has a culture that fosters collaboration, dedication, and a sense of family. Their employees feel valued and appreciated which translates into a higher level of engagement and loyalty. Southwest emphasizes transparency and trust, which is why their employees feel empowered to deliver unmatched customer service.
Zappos
Zappos has been consistently ranked as one of the best places to work in the US. Their company culture is one of the primary reasons for this. They have a strong commitment to transparency and communication. The leadership team encourages employees to speak openly about their thoughts and ideas. They also foster a culture of learning, ensuring that employees have the chance to experiment with different roles and take on additional responsibilities. Zappos believes that if their employees are happy, they will be great ambassadors for the company.
Conclusion
Company culture is often the determining factor for employee satisfaction and productivity. Companies that embed their organizational cultural values have a competitive advantage in terms of attracting top talent, improving teamwork, and increasing productivity. This includes having open and honest communication, promoting collaboration, trust, and appreciation, and prioritizing employee happiness. By looking to the strategies of companies we admire, we can learn to create sustainable organizational cultural values that will guide our own organizations to success.
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