The Ins and Outs of UCF Business Marketing Degree Requirements

The Ins and Outs of UCF Business Marketing Degree Requirements

Are you considering pursuing a degree in business marketing at the University of Central Florida? If so, it’s crucial to understand the program’s requirements to ensure you make informed decisions throughout your educational journey. In this article, we’ll provide you with comprehensive information about UCF’s business marketing degree requirements, including its courses, specializations, and graduation standards.

Course Requirements
To earn a Bachelor of Science in Business Administration in Marketing, UCF requires students to complete a total of 120 credit hours, which includes general education courses, prerequisites, and major courses. During the first two years, students take introductory-level courses such as accounting, finance, management, and statistics, preparing them for the more advanced coursework that follows.

To specialize in business marketing, students must complete a set of core marketing courses, including Marketing Management, Marketing Research, Consumer Behavior, and International Marketing. Additionally, students can choose four elective courses from a range of options such as Brand Management, Advertising and Promotion, and Digital Marketing.

Specializations
UCF’s College of Business offers three specializations students can choose from: Marketing, Professional Selling, and Sales and Business Development. Each specialization requires students to take specific courses that align with their intended career paths.

Marketing: This specialization provides students with the knowledge and skills needed to develop comprehensive marketing strategies for businesses. Courses in this specialization include Digital Marketing, Retail Marketing, and Services Marketing.

Professional Selling: This specialization focuses on preparing students for a career in sales by teaching communication and negotiation skills, customer relationship management, and sales analytics. Course offerings include Sales Force Management, Strategic Selling, and Persuasion and Negotiation.

Sales and Business Development: With a focus on business-to-business sales, this specialization prepares students for careers in sales management, product development, and market analysis. Key courses include Industrial Sales, Business-to-Business Marketing, and New Product Development.

Graduation Standards
UCF has specific graduation standards for the business marketing program. To earn your degree, you must:

– Have a minimum overall GPA of 2.5
– Have a minimum GPA of 2.5 in all business courses
– Complete a minimum of 48 upper-division credit hours

Conclusion
By understanding UCF’s business marketing degree requirements, you’ll have a clearer picture of what to expect from the program and what you need to do to earn your degree. Whether you’re interested in marketing, professional selling, or sales and business development, UCF has a range of courses and specializations to help you achieve your goals. Remember to check the program’s graduation standards, ensuring you maintain good grades and take the required coursework to graduate with your degree.