Digital marketing has now become the go-to marketing strategy for businesses worldwide, and as such, it is a valuable skill set to possess in this digital age. If you’re interested in learning digital marketing, there are several resources available online that offer extensive knowledge, case studies, and practical tips to help you get started. In this ultimate guide, we will detail the free resources available to everyone looking to learn digital marketing.
1. Google Digital Garage
Google Digital Garage is a comprehensive and free initiative by Google designed to equip people with the knowledge and skills for an online world. The platform offers tutorials covering the fundamentals of digital marketing, such as building an online presence, Search Engine Optimization (SEO), and social media marketing. Additionally, you will receive a certification upon completion of the courses that will attest to your digital marketing knowledge.
2. HubSpot Academy
HubSpot Academy offers free online courses on digital marketing, sales, and customer service, making it possible for you to learn important marketing strategies from industry experts. The courses range from beginner level to advanced level, allowing you to choose ones that match your skill level. You get certification upon completion of the courses, which is an added advantage.
3. Hootsuite Academy
Hootsuite Academy provides a range of free courses in social media marketing and analytics. They have beginner to expert courses in social media marketing, equipping you with social media analytics, content marketing, and HR skills, among others. Additionally, the certification received upon graduation from Hootsuite Academy will add value to your social media marketing knowledge.
4. Moz Academy
Moz Academy has a comprehensive collection of free resources that cover SEO, link building, and local SEO. They offer courses for users at different expertise levels, making it possible for beginners to acquire a solid understanding of SEO.
5. LinkedIn Learning
LinkedIn Learning has different courses on digital marketing like email marketing, mobile marketing, SEO, PPC, and analytics. You can get a one-month free trial that gives you access to several online courses on different topics, including digital marketing.
In conclusion, learning digital marketing has never been easier or more accessible with the availability of these rich free resources. You can start learning today and equip yourself with the skills needed to succeed in the digital age.
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