2020 was a year unlike any other in recent history. The world experienced a seismic shift in ways that were not only unexpected, but also unprecedented. The COVID-19 pandemic, Black Lives Matter protests, and a contentious US presidential election dominated the headlines. However, amidst the chaos and uncertainty, popular culture thrived. From TikTok dances to K-pop fandoms, people turned to the internet for entertainment and connection. Here are some of the top popular culture trends that shaped 2020.
TikTok Takes over the World
TikTok, the short-form video app, exploded in popularity in 2020. With more than 2 billion downloads, it has become a social media juggernaut. TikTok’s algorithm is designed to showcase content that is relevant and engaging, leading to viral challenges like the Renegade dance and the ‘wipe it down’ mirror challenge. It has also become a platform for social activism with users creating videos to protest police brutality and support causes like Black Lives Matter and climate change.
K-pop Goes Global
K-pop has been gaining popularity in the western world for several years now, but 2020 was a breakthrough year. The success of groups like BTS, Blackpink, and Twice has led to sold-out shows and record-breaking album sales. The fandoms have also become more involved in political and social issues. When the Black Lives Matter protests erupted in the US, K-pop fans took over police apps and flooded them with fancams to disrupt the communication channels.
Virtual Concerts take Center Stage
In-person concerts were canceled in 2020 due to the pandemic, leading to a rise in virtual concerts. Artists like Travis Scott, The Weeknd, Billie Eilish, and BTS performed in elaborate live stream settings that offered an immersive experience for fans. These virtual concerts also allowed for international fan engagement, something that traditional concerts cannot always accommodate.
The Rise of the Online Gaming Industry
With people forced to stay indoors, online gaming became a popular way of staying entertained and connected. Online tournaments and gaming communities thrived, with games like Fortnite and Among Us reaching new levels of popularity. The online gaming industry saw an overall growth of 12% in 2020, with projections suggesting that it will continue to grow in the years to come.
Conclusion
2020 was a disruptive and challenging year, but it was also a year that brought people together through popular culture. TikTok dances, K-pop fandoms, virtual concerts, and online gaming all offered new ways of connecting and finding joy amidst the chaos. These trends demonstrate that popular culture will continue to shape and reflect the world around us.
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