Have you ever found yourself watching a new TV show or movie, but feeling like you’ve seen it all before? Or perhaps you’ve picked up a book only to realize that the plot is eerily similar to another you’ve read before. While these scenarios can be frustrating, they are not uncommon. In fact, they can be attributed to the use of conventions in content creation.
Conventions can be defined as standard practices or traditions that are commonly used in a particular genre or medium. For example, in Western movies, the hero is typically a lone figure who rides into town to save the day. In romance novels, there is often a happy ending where the couple falls in love and lives happily ever after. These conventions help to create familiarity among audiences, allowing them to quickly recognize and connect with the content.
But why are conventions so important in content creation? Firstly, they help to establish a clear sense of genre. The use of conventions lets audiences know what to expect from a particular type of content. For example, if a crime drama suddenly turned into a romantic comedy, audiences would likely be confused and disappointed. Conventions create a sense of consistency and reliability that audiences can depend on.
Secondly, conventions help to streamline content creation. When writers follow established conventions, they have a framework to work within. This can help to speed up the creative process and ensure that the content is cohesive and meets audience expectations. Without conventions, writers may struggle to find a direction for their content, and audiences may be left feeling confused and unsatisfied.
Lastly, conventions can also be used creatively to subvert audience expectations. When writers use established conventions in unexpected ways, it can create a sense of surprise and excitement. For example, in the TV show “Breaking Bad”, the convention of the hero being a morally upright figure is subverted when the main character, Walter White, gradually becomes a villain. This unexpected twist adds depth to the story and keeps audiences engaged.
In conclusion, conventions are an important aspect of content creation. They help to create familiarity, establish genre, streamline the creative process, and can be used creatively to subvert audience expectations. By understanding and utilizing conventions, content creators can create engaging and satisfying content that resonates with audiences.
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