Rare Beauty, the cosmetics brand founded by Selena Gomez, has been making waves in the beauty industry since its launch in September 2020. With its mission of promoting mental health education and resources, combined with high-quality, inclusive makeup products, Rare Beauty has been gaining a dedicated following. However, with prices that may seem steep to some, let’s break down the costs and see how much Rare Beauty actually costs.
Firstly, let’s look at the foundation of the brand, the Liquid Touch Weightless Foundation. Priced at $29 for 1 fluid ounce, it falls within the mid-range for foundation prices. However, considering the high-quality ingredients and inclusive shade range (48 shades!), the price is justified. The same can be said for the Liquid Touch Brightening Concealer, priced at $19 for 0.25 fluid ounces, which also has an extensive shade range. Both products have received rave reviews from beauty influencers and customers alike.
Moving on to the rest of Rare Beauty’s offerings, the Soft Pinch Matte Liquid Blush is priced at $20 for 0.25 fluid ounces, which is again within the mid-range for blush prices. The Stay Vulnerable Glossy Lip Balm, priced at $18 for 0.11 ounces, may seem expensive for a lip balm, but the glossy finish and hydrating formula make it worth the splurge. The Perfect Strokes Matte Liquid Liner, priced at $19 for 0.03 ounces, is on the higher end for eyeliner prices, but its precise applicator and long-wear formula make it a favorite among makeup enthusiasts.
Overall, while Rare Beauty may not be the most affordable makeup brand on the market, the prices are in line with the quality and inclusivity of the products offered. Plus, with the brand’s commitment to promoting mental health, every purchase supports a meaningful cause.
In conclusion, Rare Beauty is priced within the mid to high-range for makeup products, but the quality and inclusivity of the brand justify the costs. Rare Beauty’s commitment to promoting mental health adds value to each purchase, making it a worthy investment for both makeup lovers and advocates for mental health awareness.
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