Starship Entertainment was once one of the top K-pop labels in the industry, with top acts like SISTAR and MONSTA X dominating charts and fanbases. However, in recent years, the company has faced several setbacks and struggles, leading many to wonder: what happened to this once-prominent label?
To understand the rise and fall of Starship Entertainment, we must first look at the label’s early beginnings. Founded in 2008 by producer Kim Shi Dae, the company quickly gained success with girl group SISTAR, who debuted in 2010 and became one of the most popular girl groups in South Korea. The label continued to expand with the formation of boy group Boyfriend in 2011 and later adding artists such as K.Will and Junggigo to their roster.
However, challenges arose for Starship Entertainment in 2018 when the company faced accusations of mistreating their artists. Former MONSTA X member Wonho was accused of drug use and eventually left the group, and the company faced criticism for their handling of the situation. In addition, the company faced backlash for their treatment of girl group Cosmic Girls, with member Meiqi taking legal action against the company for allegedly forcing her to participate in activities in China against her will.
These scandals took a toll on Starship Entertainment’s reputation and finances, with the company reporting a net loss of $775,000 in the second quarter of 2019. The company also faced further setbacks with the departure of popular group SISTAR in 2017 and MONSTA X’s continued struggles with chart success and recognition.
Despite these challenges, Starship Entertainment has taken steps to recover and improve their reputation. The company formed a new girl group, CRAVITY, in 2020, which has gained much attention and anticipation from the K-pop community. The label has also taken actions to improve the working conditions of their artists and prevent similar scandals from occurring in the future.
In conclusion, the rise and fall of Starship Entertainment can be attributed to both their early successes and later challenges and scandals. While the company has faced setbacks in recent years, they have taken steps to recover and rebuild their reputation. As the K-pop industry continues to evolve, it will be interesting to see the future of this once-prominent label and how they adapt to the changing landscape.
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