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Beauty standards, to a great extent, influence an individual’s perception of self-worth and societal expectations. Over the years, beauty standards have evolved significantly, with each decade creating a distinct image of what is considered attractive for both men and women. In this article, we will take a look at how beauty standards in America have evolved over time through popular culture.
The 1920s:
During the 1920s, the beauty standards were influenced by the flapper era, with short haircuts, low waistlines, and straight figures. In addition, tanning also became popular during this era due to the growing popularity of beach vacations. Women were expected to have petite features, thin eyebrows, and pale skin, with minimal makeup usage.
The 1950s:
The 1950s marked the beginning of a more feminine beauty ideal, with hourglass figures, full busts, and narrow waists. Pastel colors and bright lipsticks were also popular, in contrast to the natural look of the 1920s. In addition, there was an emphasis on hairstyles, with full, voluminous hairstyles, and tighter curls. Women were also encouraged to maintain good posture and wear clothing that was form-fitting.
The 1980s:
The 1980s marked a significant shift in beauty standards, with the introduction of the fitness craze and the emergence of an androgynous look. Women were encouraged to have well-toned bodies, with muscular legs, arms, and abdomens. The ideal look for women was athletic, with a focus on dressing in bold, colorful outfits with shoulder pads. Makeup also became brighter and more vibrant, with the introduction of neon colors and bold lipsticks.
The 2000s:
In the 2000s, the ideal beauty standards were highly influenced by celebrity culture, with a significant focus on the Kardashian look. Women were expected to have voluptuous curves and toned physiques. In addition, a full face of makeup, including contouring and highlighting, was essential. Tanning also continued to be popular, with many women using self-tanning products to achieve a sun-kissed look.
Conclusion:
American beauty standards have evolved significantly over the years, with each decade creating a distinct image of what is considered attractive. From the flapper era to the Kardashian look, beauty standards have always been influenced by popular culture. It is important to understand that beauty standards are not static and are constantly changing. Each individual is unique, and beauty standards should be a personal choice, rather than something we are forced to conform to.
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