The Role of Innovation in Qantas Business Strategy
Qantas Airways Limited, the flagship carrier of Australia, is renowned worldwide for its exceptional customer service and passenger experience. Since its inception, Qantas has been known for its innovative spirit, not just in the way it flies its planes but also in the way it conducts business. Innovation has played an instrumental role in shaping the Qantas business strategy, and over time, the airline has leveraged technological advancements and new business models to stay ahead of its competition.
In this article, we will examine the role of innovation in Qantas business strategy and how it has helped the airline stay relevant and competitive in the ever-changing aviation industry.
Leading the Way in Aviation Innovation
Innovation has always been an integral part of Qantas’ business strategy. It has been the driving force behind the airline’s success in the aviation industry. Qantas has a history of conducting research to continuously improve passenger experience, safety, and environmental performance. As a result, they have a strong reputation for introducing new technologies and products before their competitors.
For example, Qantas was the first airline to introduce lie-flat seats in premium cabins, and they continuously improved them over the years to ensure maximum passenger comfort. The airline also introduced its own smartphone app to streamline the booking process, making it easier for consumers to book their flights and manage their booking details.
Such innovations have helped Qantas to attract and retain more customers and stay ahead of the competition.
Digital Innovation and Qantas
In today’s digital age, innovation is no longer limited to products or services; it now extends to the digital realm, where Qantas is increasingly investing in new technologies to improve the passenger experience.
Qantas is harnessing digital innovation through its Qantas Ventures, which is an investment fund that supports diverse start-ups and emerging technologies. In 2015, Qantas Ventures invested $30 million in Australian tech start-up Data Republic, which provides secure data exchanges between companies. This investment facilitated Qantas’ access to Data Republic’s data bank, which includes valuable customer demographic information – and has strengthened Qantas’ customer insights capabilities.
Furthermore, Qantas has made significant investments in online customer engagement platforms. They have partnered with suppliers such as Snooper and Local Measure to gather real-time feedback from customers and improve their in-flight experience. They also have a committed team that works on the airline’s digital initiatives to ensure its digital presence aligns with its brand reputation.
By embracing digital innovation, Qantas is enabling its customers to engage with the airline in new and exciting ways, creating a more personalized and connected experience.
Conclusion
Innovation is an essential element of Qantas’ business strategy. For Qantas, innovation is not only about continuous improvement; it’s about successfully implementing technological advancements and business models to stay ahead of the competition. From implementing cutting-edge technologies to harnessing data insights to improve the passenger experience, Qantas has been a leader in the aviation industry, setting high standards for the future.
To stay competitive in today’s ever-changing business landscape, companies must remain innovative and open to change. Qantas’ ability to embrace innovation has helped it maintain its position as one of the world’s leading airlines.
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