5 Ways to Keep Your Content Personal and Relatable

As content creators, one of our biggest challenges is keeping our content personal and relatable. It’s not enough to just write well-researched articles or blogs. We have to make sure that our audience feels connected to what we’re saying. Otherwise, they’ll quickly lose interest.

Here are five ways to keep your content personal and relatable:

1. Use storytelling

Storytelling has been around for centuries, and there’s a good reason for that. People love stories. They help us connect with others and understand complex ideas. Incorporating storytelling into your content can help make it more personal and relatable.

For example, if you’re writing an article about the benefits of exercise, instead of just stating facts, you could share a personal story about how exercise has helped you or someone you know.

2. Use conversational language

When we’re writing, it’s easy to slip into a formal or academic tone. However, this can make our content sound impersonal and unrelatable. Using conversational language can help make your content sound more like a conversation between two people.

For example, instead of writing “according to research studies,” you could write “research has shown that.” It might seem like a small change, but it can make a big difference in how your content is received.

3. Ask questions

Asking questions can help engage your audience and make them feel like their thoughts and opinions matter. You can ask questions throughout your content or at the end of your article to encourage discussion.

For example, if you’re writing an article about the best ways to save money, you could ask your readers for their favorite money-saving tips in the comments section.

4. Use relatable examples

Using real-life examples can help make your content more personal and relatable. People are more likely to remember information if it’s presented in a way that they can relate to.

For example, if you’re writing an article about the benefits of meditation, you could share a story about how meditation has helped a friend or family member.

5. Be authentic

Perhaps the most important part of keeping your content personal and relatable is to be authentic. Write from your own experiences and be honest with your audience. They’ll appreciate your authenticity and relate to your content more.

In summary, there are several ways to keep your content personal and relatable. Use storytelling, conversational language, ask questions, use relatable examples, and be authentic. By doing so, you’ll create content that your audience will love and find value in.