Planet Fitness is a gym chain that is dedicated to cultivating a non-intimidating and non-judgmental fitness experience. However, their commitment to customer service extends far beyond just making the gym an inviting and welcoming space. Here are five ways Planet Fitness goes above and beyond when it comes to customer service:
1. Affordable pricing
Planet Fitness is known for offering incredibly affordable gym memberships. In fact, most of their locations offer a classic membership for just $10 per month. This makes it possible for people from all walks of life to have access to high-quality gym equipment and resources. Furthermore, their affordable pricing also extends to their Black Card membership, which offers additional perks like access to tanning, massages, and other amenities, all for just $22 per month.
2. “Judgement Free Zone” culture
One of the ways Planet Fitness stands out is through their ‘Judgement Free Zone’ culture. The brand’s ethos is rooted in acceptance and kindness, and they strive to create a space where anybody, regardless of fitness level, can feel comfortable and safe. This culture is reflected in their ‘Lunk Alarm’ policy, which deters members from violating the atmosphere of the gym by grunting or dropping weights loudly, and in their welcoming staff, who are always ready to lend a helping hand or provide guidance.
3. Diverse workout options
Planet Fitness offers a wide range of workout options that cater to people of all fitness levels and interests. Their gyms are stocked with top-of-the-line equipment, including free weights, cardio machines, and strength-training machines. Additionally, they offer a range of fitness classes that are led by certified trainers who can help members learn new exercise techniques or push themselves to reach new goals.
4. 24/7 access
Many Planet Fitness locations offer non-stop access to the gym for their members. This means people can work out whenever it is most convenient for them, whether that is early in the morning, late at night, or over the weekend. Moreover, this access also includes the availability of staff members who are always on hand to assist, answer questions, or provide directions.
5. Community outreach and engagement
Planet Fitness is committed to giving back to the communities in which they operate. To this end, they have established a range of programs and partnerships that are centered around improving health outcomes and promoting fitness. These initiatives include the annual fundraising event ‘The Judgement Free Zone 5k’, as well as their partnership with ‘Boys & Girls Clubs of America’, which supports the organization’s mission to help young people achieve their goals.
In conclusion, Planet Fitness’ customer service philosophy goes beyond just keeping their members fit and healthy. The gym chain is committed to creating a welcoming, inclusive, and supportive environment that encourages people to stay active and engaged in their community. Whether it’s through their affordable pricing, positive culture, diverse workout options, convenient access, or community outreach, Planet Fitness is setting a new standard for what it means to be a great gym.
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