5 Types of Users of Social Media and How to Target Them

Social media has taken over the world by storm and has become a significant part of our daily lives. It offers an excellent opportunity for businesses to reach out to their target audience and promote their products/services. However, to target the right audience, it’s essential to understand the different types of users of social media. In this article, we’ll discuss the five types of social media users and how to target them.

The Social Butterfly

The Social Butterfly loves to connect and engage with others and is always active on social media platforms. They’re likely to share their experiences through social media and influence others. The Social Butterfly is an excellent target audience for businesses, especially those looking to create brand awareness. To target this group, businesses must create engaging content that promotes product/service while encouraging sharing and social engagement.

Case Study: Coca Cola’s Share a Coke Campaign is an excellent example of engaging content that encouraged social sharing and engagement. Consumers could purchase coca-cola bottles with their names written on them and share the photos on social media using the hashtag #shareacoke.

The Relationship Builder

The Relationship Builder primarily uses social media to maintain and build relationships with friends and family. They’re more likely to engage with content posted by their connections than by brands. However, they’re still an excellent target audience for businesses that prioritize building customer relationships. To target the Relationship builder, businesses must create content that is personal, friendly and encourages engagement.

Case Study: Zappos, an online shoe retailer, is known for its exceptional customer service. They’ve successfully targeted the Relationship Builder by creating personalized social media content that emphasizes customer satisfaction and engagement.

The Content Consumer

The Content Consumer primarily uses social media to consume information and entertainment. They’re likely to engage with content that is informative, entertaining or humorous. This audience is an excellent target for businesses that prioritize creating educational or entertaining content. To target this group, businesses must create visually appealing and engaging content that offers value to the user.

Case study: Buzzfeed is known for its engaging content that appeals to the Content Consumer. Their social media posts feature click-worthy headlines, visually appealing graphics, and entertaining content that encourages social sharing.

The Deal Hunter

The Deal Hunter primarily uses social media to find and share deals and promotions. They’re likely to engage with content that offers discounts, deals or promotions. If you’re a business that offers promotions or discounts, the Deal Hunter is an excellent target audience. To target this group, businesses must promote offers that attract user attention while offering value.

Case Study: Amazon’s Prime Day campaign is an excellent example of targeting the Deal Hunter. The event featured heavy discounts and deals exclusively for Prime customers, encouraging user engagement and social sharing.

The Critic

The Critic is known for their outspoken opinions and critiques on social media. They’re likely to engage in debates and discussions on various topics. Although they’re not an ideal target for businesses looking for brand advocates, the Critic’s opinions and feedback can be valuable for businesses looking to improve their products/services. To target the Critic, businesses must be open to feedback and engage with the audience in a transparent manner.

Case Study: Starbucks uses social media to receive feedback and address criticism from customers. They have a dedicated Twitter account (@StarbucksHelp) to address customer concerns and complaints.

Conclusion

Social media is a powerful tool for businesses to reach out to their target audience. To effectively target the audience, it’s essential to understand the different types of social media users and tailor your content accordingly. By targeting the right audience, businesses can increase engagement, drive conversions and promote brand awareness.