5 Reasons Why Rare Beauty Is the Talk of the Beauty Industry
Beauty companies are always looking for ways to stand out in an industry that’s constantly growing. Rare Beauty, a brand founded by Selena Gomez, has done just that. From its inclusive approach to beauty to its commitment to mental health, Rare Beauty has gained attention and praise from both consumers and industry experts. Here are five reasons why Rare Beauty is the talk of the beauty industry.
1. Inclusive Product Range
Rare Beauty has made inclusivity a top priority. Their product range includes a wide variety of shades that cater to every skin tone. This is particularly important in an industry that has often excluded people of color. Rare Beauty has also made a point to be inclusive of various skin types, so everyone can find products that work for them.
2. Mental Health Advocacy
Rare Beauty has been vocal about the importance of mental health. The brand has made a commitment to donating a portion of their profits to mental health initiatives. They’ve also created the Rare Beauty Mental Health Council, which includes mental health professionals and activists. This council advises the brand on how best to support their customers’ mental health.
3. Brand Transparency
Rare Beauty has also gained attention for its transparency. The brand has made a point to be honest about how it operates and what its goals are. This includes being open about the ingredients in their products and their production process. This level of transparency is refreshing in an industry that can sometimes be secretive.
4. Social Responsibility
Rare Beauty has shown a commitment to being socially responsible. They’ve made a point to reduce their environmental impact and have taken steps to make their packaging more sustainable. Additionally, the brand has been vocal about supporting various social justice initiatives, which has helped them gain the support of consumers who prioritize social responsibility.
5. Strong Celebrity Backing
Finally, Rare Beauty has benefitted from strong celebrity backing. Selena Gomez’s involvement with the brand has helped it gain a lot of attention. Not only does Gomez lend an air of credibility to the brand, but her large following has also helped to spread the word about Rare Beauty’s message and products.
In conclusion, Rare Beauty has gained attention and praise from the beauty industry and beyond for a variety of reasons. Their inclusive approach to beauty, commitment to mental health, transparency, social responsibility, and celebrity backing have all contributed to their success. As they continue to grow, it’s clear that Rare Beauty is a brand to watch in the beauty industry.
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