5 Non Business Marketing Strategies to Boost Your Brand’s Online Presence

In today’s competitive world, everyone wants to boost their brand’s online presence and reach a wider audience. While traditional marketing techniques have proven to be effective, there are also several non-business marketing strategies that can help businesses achieve their goals in a cost-effective way. In this article, we’ll discuss five of these strategies with relevant examples and case studies.

1. Partner with influencers and bloggers in your niche

Influencers and bloggers have a loyal following on social media platforms, and partnering with them can bring your brand into the limelight. But instead of approaching popular influencers, focus on micro-influencers who have a smaller but highly engaged following. For instance, a company that sells organic skincare products can partner with a blogger who writes about eco-friendly living. This collaboration can help the brand reach a targeted audience that is interested in the same niche.

An excellent example of this strategy is how the furniture brand Joybird partnered with Instagram influencer Charli Marie. Charli Marie creates content on home decor and design, and she showcased Joybird’s furniture as a part of her home decor posts. This partnership helped Joybird reach a new audience and generated a significant amount of traffic and sales.

2. Leverage the power of user-generated content (UGC)

User-generated content is an excellent way to showcase your brand’s authenticity and build trust among your audience. Encourage your customers to create and share content related to your brand through social media platforms. This type of content can include images, videos, reviews, and testimonials.

One of the most successful user-generated content campaigns was run by Starbucks. The company launched the “White Cup Contest,” where customers were encouraged to draw on their Starbucks cups and share them on social media. The winning design was printed on limited edition Starbucks cups, and the campaign generated over 4,000 entries in just three weeks.

3. Create content that is informative and shareable

Creating informative and shareable content can help your brand reach a broader audience and establish itself as an authority in its niche. Focus on creating content that solves your target audience’s problems, shares insights, or provides unique perspectives on trending topics.

One of the most successful examples of this strategy is the recipe website, Tasty. Tasty creates short cooking videos that are easy to follow and shareable on social media. These videos have helped Tasty grow into one of the most popular food channels on social media, with over 95 million followers.

4. Engage with your audience through social media

Social media is an excellent platform for businesses to engage and build relationships with their audience. Use social media platforms to showcase your brand’s personality, respond to customer queries, and participate in trending conversations.

An excellent example of this strategy is the way that Wendy’s uses Twitter as a platform to engage with its audience. Wendy’s has gained a reputation for its funny and engaging tweets, and this strategy has helped the brand grow its social media presence and gain a more loyal following.

5. Host or participate in events related to your brand

Hosting or participating in events related to your brand can help you establish a stronger connection with your audience and increase your brand’s visibility. These events can be physical or virtual, and they can include webinars, workshops, or conferences.

A great example of this strategy is how the yoga clothing brand, Lululemon, hosts in-store yoga classes. These classes not only help the brand connect with its audience but also promote healthy living and wellness, which aligns with Lululemon’s brand values.

Conclusion

While traditional marketing techniques can be effective for boosting a brand’s online presence, non-business marketing strategies can often be more cost-effective and targeted. By partnering with influencers and bloggers in your niche, leveraging user-generated content, creating informative and shareable content, engaging with your audience through social media, and hosting events related to your brand, you can establish a stronger connection with your audience and grow your brand’s online presence.