5 Key Success Criteria for Writing a Persuasive Personal Letter

5 Key Success Criteria for Writing a Persuasive Personal Letter

Personal letters can be incredibly effective in communicating your thoughts and ideas to the recipient. Whether you’re writing to a potential employer, asking for a recommendation, or simply reaching out to a friend or family member, a well-written personal letter can make all the difference. Here are five key success criteria to keep in mind when writing a persuasive personal letter.

1. Address the Recipient Personally

The most effective personal letters address the recipient personally. Begin your letter with a salutation that includes their name – using ‘Dear…’ or ‘To Whom It May Concern’ feels impersonal, and may cause the recipient to feel less engaged with your message. Using their name establishes an immediate connection, and lets them know that you’re intentionally writing to them.

2. Keep it Clear and Concise

Clarity is key when writing a persuasive personal letter. Avoid using long-winded sentences that are difficult to read and understand. Keep your language simple and direct, and avoid using overly technical or complicated words. The goal is to communicate your message in a way that’s easy to read and understand.

3. Be Specific and Relevant

Make sure you’re writing about something that’s relevant to the recipient. Whether you’re asking for a recommendation or simply touching base with a friend, make sure your message is specific and tailored to their interests. Include details that will make your message more personal and engaging.

4. Provide Concrete Examples

It’s always helpful to include specific examples in your personal letter. Whether you’re citing a shared experience or detailing a specific accomplishment, concrete examples help to provide context and add weight to your message. When possible, include anecdotes, statistics, or other supporting evidence that adds credibility to your argument.

5. End on a Strong Note

Finally, end your letter on a strong note. Make sure your recipient knows what action you’re hoping they’ll take in response to your letter – whether it’s a response, a recommendation, or simply a call to action. End with a strong and memorable closing, and sign your name with confidence.

In conclusion, writing persuasive personal letters is an art form that requires attention to detail and a clear understanding of your audience. By keeping these five key success criteria in mind – addressing the recipient personally, keeping your language clear and concise, staying specific and relevant, using concrete examples, and ending on a strong note – you can craft a powerful and persuasive personal letter that truly resonates with your audience.