5 Examples of Social Media Marketing That Are Trending in 2021

5 Examples of Social Media Marketing That Are Trending in 2021

Social media marketing has been an important tool for businesses to reach a wider audience, build brand awareness, increase customer engagement, and generate leads. As the world continues to evolve, so does social media marketing. Here are 5 examples of social media marketing that are trending in 2021:

1. Influencer Marketing

Influencer marketing is a type of social media marketing where businesses collaborate with influencers to promote their products or services. Influencers are individuals who have a large following on social media and can influence their followers’ purchasing decisions.

One example of successful influencer marketing is the collaboration between Adidas and Kendall Jenner. Adidas partnered with Kendall Jenner to promote their new line of sportswear on Instagram. Jenner posted a picture wearing Adidas gear and gave a shoutout to the brand, resulting in a significant increase in brand awareness and sales.

2. Video Content

Video content has become an increasingly popular form of social media marketing. With the rise of platforms like TikTok and Instagram Reels, businesses are using short-form videos to promote their products and services.

Chipotle is an example of a brand that has successfully used video content to engage with its audience. Chipotle created a series of short, humorous videos on TikTok to promote its new queso dip. The videos went viral and helped to increase customer engagement and sales.

3. Social Commerce

Social commerce is a type of social media marketing where businesses use social media platforms to sell their products directly to customers. With the rise of e-commerce and social media, social commerce has become an increasingly popular way for businesses to generate revenue.

One example of successful social commerce is the collaboration between Facebook and Shopify. Facebook partnered with Shopify to create an integrated shopping experience on the platform. Shopify merchants can now sell their products directly through the Facebook platform, making it easier for them to reach a wider audience and generate more sales.

4. User-Generated Content

User-generated content is a type of social media marketing where businesses encourage their customers to create content related to their brand. This can include photos, videos, and other forms of content that customers create and share on social media.

Lululemon is an example of a company that has successfully used user-generated content to promote its brand. Lululemon encourages its customers to post photos of themselves wearing Lululemon gear on social media, using the hashtag #thesweatlife. This has helped to increase customer engagement and build brand awareness.

5. Chatbots

Chatbots are a type of artificial intelligence that can interact with customers in a conversational manner, providing assistance and answering questions. Chatbots have become an increasingly popular tool for businesses to improve customer service and engagement on social media.

H&M is an example of a company that has successfully used chatbots on social media. H&M launched a chatbot on Kik, a mobile messaging app, to promote its new H&M Conscious Collection. The chatbot was able to answer questions about the collection and provide users with more information, resulting in increased customer engagement and sales.

Conclusion

Social media marketing is constantly evolving, and businesses need to stay up-to-date with the latest trends to engage with their customers effectively. Influencer marketing, video content, social commerce, user-generated content, and chatbots are just some of the examples of social media marketing that are trending in 2021. By embracing these trends, businesses can reach a wider audience, build brand awareness, and increase customer engagement.