Emerging trends have always had an impact on commerce and trade. Whether it is a pandemic, technological advancements, or the evolving demands of consumers, trends reshape the business environment every year. As we enter 2021, there is a lot to look forward to in the e-commerce arena. In this article, we will discuss 5 emerging e-commerce trends that every business owner should know.
1. Augmented Reality (AR)
Augmented Reality (AR) has been around for a while but it hasn’t been widely adopted until recently. The pandemic has accelerated the usage of AR in e-commerce, as online shopping has become the norm. AR allows customers to experience products before purchasing them, in a way that was not possible before. For example, Ikea has launched an AR app that allows customers to place furniture in their home using their mobile devices and see how it looks.
2. Voice Commerce
The smart speaker market has grown significantly in recent years, and so has voice commerce. With voice commerce, customers can order things online through voice commands. This trend is expected to continue in 2021, and businesses should consider integrating voice commerce into their e-commerce strategy.
3. Sustainability
As consumers become more aware of the impact of their purchases on the environment, sustainability is becoming an integral part of the e-commerce ecosystem. Many businesses are taking steps to reduce their carbon footprint by adopting sustainable practices. For example, Adidas has launched a product line made from recycled ocean waste, and Patagonia donates a portion of its sales to environmental causes.
4. Social Commerce
Social media and e-commerce are two of the fastest-growing online industries, and the overlap between the two is becoming increasingly important. Social commerce allows businesses to sell products directly through social media platforms, such as Instagram and Facebook. As social media continues to dominate our online lives, businesses that are not utilizing social commerce are missing out on a lot of opportunities.
5. Personalization
One-size-fits-all marketing is no longer an effective way to reach customers. Personalization is becoming increasingly important in e-commerce, as customers expect experiences tailored to their needs and preferences. Personalization can be as simple as sending personalized emails or as complex as using machine learning algorithms to recommend products based on customer behavior.
In conclusion, e-commerce is constantly evolving, and businesses that want to stay ahead of the competition should keep up with the latest trends. Augmented Reality, voice commerce, sustainability, social commerce, and personalization are just a few of the emerging trends that every business owner should know in 2021. By staying up to date with these trends, businesses can better adapt to the changing needs of customers and create a more positive shopping experience.
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