5 Emerging Business Ecommerce Trends to Watch in 2021

Introduction:

The year 2020 has brought about significant changes to the ecommerce landscape, with many businesses pivoting to online sales due to the pandemic. These changes have resulted in emerging ecommerce trends that will continue to shape the industry in 2021. In this article, we will discuss five of the most important trends to watch for in ecommerce.

Trend #1: Social Commerce

Social media platforms have become critical for brands seeking to connect with consumers and drive sales. As a result, social commerce has become an integral part of many ecommerce strategies. Social commerce refers to the ability to purchase products directly on social media platforms without being redirected to an external website. This trend has been steadily growing in popularity over the past few years, and is expected to continue to rise in 2021. Social commerce offers brands the opportunity to engage with consumers where they spend the majority of their online time, leading to increased sales and brand loyalty.

Trend #2: Augmented Reality

Augmented reality (AR) is an emerging trend that is transforming the ecommerce experience. AR technology allows consumers to virtually try on clothing, see how furniture will look in their homes, and more. This technology has been particularly useful for ecommerce businesses that sell products that are difficult to visualize, such as furniture or home decor. With the ability to try before they buy, consumers are more confident in their purchases, leading to increased sales for businesses.

Trend #3: Voice Commerce

Voice commerce, also known as V-commerce, refers to the ability to purchase products using voice-activated virtual assistants, such as Amazon’s Alexa or Google Assistant. This trend is gaining popularity due to the ease of use and convenience that it provides to consumers. V-commerce is expected to become more prevalent in 2021, with projections indicating that it will be a $40 billion market by 2022.

Trend #4: Subscription Services

Subscription-based services have become increasingly popular in recent years, and 2021 is expected to be no different. Subscription services offer consumers the convenience of receiving regularly scheduled deliveries of their favorite products, as well as exclusive discounts and offers. For businesses, subscription services provide a predictable source of revenue and a loyal customer base.

Trend #5: Sustainability and Social Responsibility

Consumers are becoming increasingly aware of the impact that their purchasing decisions have on the environment and society. As a result, businesses are focusing more on sustainability and social responsibility in their ecommerce strategies. From using eco-friendly packaging to supporting charitable causes, businesses that prioritize sustainability and social responsibility are more likely to resonate with consumers and stand out in a crowded marketplace.

Conclusion:

The ecommerce industry is constantly evolving, and businesses that stay ahead of emerging trends are more likely to succeed. From social commerce to sustainability and social responsibility, the trends we have discussed in this article are poised to shape the ecommerce landscape in 2021 and beyond. By incorporating these trends into their ecommerce strategies, businesses can drive growth, increase sales, and stay ahead of the competition.

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