Introduction
The world of marketing is constantly evolving, and businesses must stay ahead of the game to remain competitive. With the continual growth of voice-enabled devices and smart speakers, advertising strategies must adapt to stay relevant. In this article, we will explore the latest business trends for 2022 regarding how to advertise on voice devices, including key insights and practical steps that businesses can take to stay ahead of the curve.
What are Voice Devices?
Voice-enabled devices, such as Amazon’s Alexa or Google Home, are becoming increasingly popular for consumers to interact with technology. Users can ask these devices to perform tasks like playing music, checking the weather, and even making online purchases. For businesses, this means reaching customers through voice-enabled devices is a new marketing opportunity that has enormous potential.
The Potential of Voice Advertising
One of the greatest benefits of using voice devices for advertising is the opportunity to reach a wider audience. Voice devices are now in around 30% of households in the US, according to a study by NPR and Edison Research. Furthermore, using voice offers businesses a unique opportunity to establish a one-to-one relationship with the customer, as known as a conversational commerce. When you’re able to provide an experience that meets their needs, customers may seek out your brand whenever they need a service or product like yours.
What Are the Latest Trends?
One of the latest trends in advertising on voice devices is using `skills.` Skills refer to a voice application that is programmed into a Smart speaker by a third party or an in-house group of developers, leveraging third-voice party integration platforms such as Amazon Alexa. These can be developed for many purposes, from enabling customers to browse and purchase products or services to providing how-to guides and more. Skills contribute to natural language processing that makes it possible for consumers to search on voice and get accurate results.
Another trend is using paid audio ad placements on voice-enabled devices. Major streaming services such as Spotify and Pandora have been successful in the audio ads market. Brands have the opportunity to customize their audio ad placements and reach the right listeners at the right time and in the right context.
How to Advertise on Voice Devices
Building a voice-activated skill or integrating your advertising strategy into existing audio content may be the answer to improving your presence on voice devices. Though it seems like a complex task, it’s not as hard as it looks. If you have a technical team that can develop skills for you, you can get started. However, if you don’t have an in-house team, there are third-party platforms available that will help you create skills without coding. By evaluating your business’s needs, you can choose which platform is the best fit.
Conclusion
In conclusion, advertising on voice devices is a new landscape that businesses must keep in mind when seeking new marketing strategies. This latest trend requires creative thinking, as new voice-powered technology moves consumers towards yet another interaction with devices. As more consumers opt-in voice-enabled search experiences, the more important these advertising concepts will become. By utilizing various forms of audio ads and skills marketed for voice, companies can establish valuable connections with consumers while paving their way to success in the future.
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