The Hallyu Wave, also known as the Korean Wave, has been a global phenomenon for the past decade. It began with the spread of Korean pop music, known as K-pop, and has since expanded to include Korean dramas, movies, fashion, and other pop culture trends. As we enter 2021, the Hallyu market shows no signs of slowing down and is poised to continue its growth trajectory. In this article, we will explore some of the latest trends in the industry as revealed through big data analysis.
The Rise of Livestreaming
Livestreaming has become an increasingly popular medium for Korean pop culture content in recent years. Throughout the COVID-19 pandemic, this trend has only accelerated. Big data analysis reveals that the number of viewers of Korean livestreams increased by 40% in 2020 alone. As a result, more K-pop idols and Korean celebrities have started using the medium to engage with their fans and promote their content. This trend is expected to continue in 2021, with more companies investing in this medium and more Korean content creators transitioning to live streaming.
Fashion as a Top Export
It’s no secret that Korean fashion has gained popularity worldwide recently, thanks to K-pop stars and their impeccable sense of style. Big data analysis has shown that Korean fashion sales rose by 42% in the US, and 32% in China in 2020. The trend is expected to continue into 2021, as well. With celebrities endorsing more Korean fashion brands and collaborations between Korean fashion and non-Korean brands, Korean fashion has become a top export and shows no sign of slowing down.
Short-Form Content Dominates
In recent years, short-form content such as TikTok and Instagram Reels has gained a huge following worldwide. The trend has even reached the Hallyu market, with many K-pop idols now creating content for these platforms. Big data analysis has shown that videos under three minutes receive the most engagement, which is why content creators are now focusing on creating shorter, more concise videos that can be easily consumed by audiences. This trend is expected to continue in 2021, with K-pop idols and other Korean content creators creating more short-form content to engage with their followers.
Conclusion
Big data analysis has shown us that the Korean Wave is continuing to grow and expand in exciting new ways. Livestreaming, Korean fashion, and short-form content have all emerged as major trends in the industry, and they are set to dominate in 2021. As global interest in Korean pop culture continues to increase, we can expect to see even more diverse and innovative content from the Hallyu market in the years to come.
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