Culture jamming isn’t just a form of activism, it’s also a form of art that aims to challenge dominant narratives and ideologies. It’s a way of making people think about the world around them and question what they take for granted. In this post, we look at two best examples of culture jamming in 2022 that will certainly blow your mind.
1. The Climate Action Campaign by Billboards Against Landlords
Billboards Against Landlords is a collective of artists, activists, and everyday people that have taken to the streets to demand landlords take action on the climate crisis. In 2022 they launched an advertising campaign that hijacked billboards around the UK with powerful climate messaging.
The campaign played on the guilty consciences of climate-wrecking landlords, asking them to consider the impact of their business decisions on the environment and on society. The posters featured taglines like “Your profits are melting our planet” and “We won’t renew your lease on life”.
Billboards Against Landlords have been praised for their ability to use advertising techniques that are usually reserved for commercial brands. This has ensured that their voice is amplified above the noise of the countless climate campaigns that cut through our saturated ad space.
2. “Abortion is Healthcare” by the Reproductive Justice Coalition
The Reproductive Justice Coalition, based in the United States, is an organization that advocates for women’s reproductive rights. In 2022 they launched an eye-catching poster campaign that seeks to change the conversation around abortion.
The campaign features striking illustrations of women with the tagline “Abortion is Healthcare”. The posters aim to communicate that women have a fundamental right to access abortion services and that these services are integral to a woman’s overall healthcare. The campaign has been hailed as an artistic and political triumph, capturing the essence of the reproductive rights struggle with both urgency and optimism.
The campaign has been widely shared across social media, thanks in part to the visually striking nature of the posters. The Reproductive Justice Coalition has successfully managed to challenge stigma and misinformation around abortion whilst also reminding us that access to abortion services should be a universal right.
In conclusion, these two examples of culture jamming are fantastic examples of what can be achieved when creativity and political action collide. They remind us that culture jamming can be an effective way to communicate progressive political messages, whilst also challenging us to think more critically about the world around us. We hope to see more examples of this kind of media activism throughout 2022.
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