10 TikTok Trends Every Business Should Follow in 2021
If we learned anything from 2020, it’s that social media is king, and TikTok has quickly climbed the social media ranks to become one of the most popular apps among businesses and consumers alike. With over 800 million active users worldwide, TikTok has quickly become a major player in the social media game. In this article, we’ll be breaking down the top ten TikTok trends every business should follow in 2021.
1. Creating a Branded Hashtag Challenge
One trend that has taken TikTok by storm is the branded hashtag challenge. Many businesses are coming up with fun challenges that encourage users to engage with their brand and create their content. These challenges have proven to be incredibly effective in generating buzz and increasing engagement rates.
2. Collaborating with Influencers
Collaborating with influencers has always been an effective way for businesses to reach new audiences, and TikTok is no exception. Partnering with an influencer can help increase brand awareness, generate sales, and create authentic content that resonates with TikTok users.
3. Getting Involved in Social Causes
TikTok users are passionate about making the world a better place, and many businesses are capitalizing on this by getting involved in social causes. By aligning your brand with a social cause, you can show your customers that you care about the same things they do and create a positive impact.
4. Incorporating User-Generated Content
User-generated content is one of the most effective ways to build brand loyalty on TikTok. Encouraging users to create content that involves your brand is a great way to increase engagement rates and generate organic reach.
5. Using TikTok’s Ads Manager
TikTok’s Ads Manager is a powerful tool that businesses can use to target their ads to specific audiences. With TikTok’s growing user base, businesses can reach millions of potential customers using Ads Manager.
6. Creating instructional videos
TikTok users love learning new things, which makes instructional videos incredibly popular on the platform. Creating short and informative videos that teach users how to use your product or service is a great way to generate brand awareness and drive sales.
7. Marketing to Gen Z
TikTok is the perfect platform to market to Gen Z, as this demographic makes up a significant portion of the app’s user base. Creating content that resonates with Gen Z can help businesses establish themselves as a relevant and relatable brand.
8. Creating Entertaining Content
TikTok is all about entertainment, and as a business, you should be taking advantage of this by creating fun and engaging content that resonates with your followers. Think outside the box and create content that’s both entertaining and informative.
9. Using Hashtags to Boost Visibility
Hashtags are an essential tool for increasing visibility and helping your content reach a wider audience. TikTok has a wide range of popular hashtags that businesses can use to their advantage.
10. Analyzing Your Analytics
Lastly, analyzing your TikTok analytics can provide valuable insights into what’s working and what’s not. Paying attention to metrics like engagement rates and follower growth can help you improve your content strategy and create more effective TikTok content.
In conclusion, TikTok is a powerful platform for businesses looking to increase brand awareness, engage with customers, and drive sales. By following these ten trends, businesses can stay ahead of the curve and create effective TikTok content that resonates with their target audience.
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