As a business owner or entrepreneur, the need for a strong foundation for your company cannot be overemphasized. A solid business strategy statement is one of the most important components that constitute this foundation. In this article, we will explore ten inspiring business strategy statement examples that will help you create a strong foundation for your company.
1. Amazon: “To be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online.”
Amazon’s business strategy statement is simple yet powerful. It emphasizes the customer’s needs and desires, making them the center of the company’s operations.
2. Coca-Cola: “To refresh the world…in body, mind, and spirit. To inspire moments of optimism and happiness…To create value and make a difference.”
Coca-Cola’s business strategy statement reflects the company’s mission to create an impact beyond just selling sodas. They aim to refresh not just the body but also the mind and spirit and inspire happiness.
3. LinkedIn: “To create economic opportunity for every member of the global workforce.”
LinkedIn’s business strategy statement is focused on creating economic opportunities for all members of the global workforce. This aligns with the company’s goal of connecting professionals worldwide.
4. Nike: “To bring inspiration and innovation to every athlete in the world.”
Nike’s business strategy statement highlights the brand’s commitment to innovation and inspiration for all athletes worldwide, regardless of their level of play.
5. Apple: “To design the best products and provide the best customer experience with simplicity, ease of use, and an ecosystem of products and services.”
Apple’s business strategy statement reflects the company’s vision to design the best products and provide exceptional customer service while prioritizing the simplicity and ease of use of their products and services.
6. Google: “To organize the world’s information and make it universally accessible and useful.”
Google’s business strategy statement revolve around making information easily accessible and useful for everyone worldwide, which aligns with the company’s core activities.
7. Disney: “To make people happy.”
Disney’s business strategy statement emphasizes the company’s focus on creating happiness for its audience, whether in the theme parks, movies, or merchandise, leading to an emotional connection with its target audience.
8. Uber: “To ignite opportunity by setting the world in motion.”
Uber’s business strategy statement focuses on providing a platform that ignites opportunities for people through mobility, as well as changing the model on how to get around.
9. Tesla: “To accelerate the world’s transition to sustainable energy.”
Tesla’s business strategy statement aligns with the company’s core values of sustainability and encouraging the transition to clean energy.
10. Facebook: “To give people the power to build communities and bring the world closer together.”
Facebook’s business strategy statement focuses on building communities and bringing people together globally, which aligns with the company’s purpose of creating social connections.
In Conclusion
These ten inspiring business strategy statement examples demonstrate how creating a strong foundation for a company can lead to success. A well-defined and inspirational business strategy statement can align the company’s vision and mission with its activities, allowing for effective decision-making and efficient use of resources.
Creating an inspiring business strategy statement should be a collaborative effort that involves all stakeholders of the company, including employees, clients, and partners. The final product should reflect the company’s unique values, strengths, and goals.
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