Have you ever come across a marketing campaign and been left awestruck by its creativity and effectiveness? Informational advertising has become a popular strategy among marketers to display their products or services in a more appealing way while conveying valuable information to the consumers. Here are 10 eye-catching informational advertising examples that can inspire your next campaign.
1. Citi Bike- Healthy Living
Citi Bike, a New York-based bike-sharing company, came up with a unique way to promote healthy living. They showcased their bikes along with an apple against a vibrant green background, symbolizing the image of good health. This ad caught the attention of people who wanted to stay healthy and fit.
2. Colgate- Save Water
Colgate, a leading oral care brand, used an innovative approach by promoting water conservation during teeth brushing. They designed an ad that showed a faucet filling up with water when brushing, demonstrating the amount of water an individual wastes while brushing teeth. This ad motivated people to think about saving water while brushing their teeth.
3. Nike- Dream Crazy
Nike’s Dream Crazy campaign featuring former NFL quarterback Colin Kaepernick was a bold move that resonated with its target audience. The ad empowered people to chase their dreams and ignore the naysayers. Nike’s message was clear: “Believe in something, even if it means sacrificing everything.”
4. Dropbox – Find Your Phone
Dropbox’s Find Your Phone ad was an excellent example of how businesses can incorporate humor in their advertising strategy. The ad showed a man sitting on a couch searching for his phone while it was in his hand. The message was clear – with Dropbox, you can easily find your files on any device, including your phone.
5. Dove- Real Beauty
Dove’s Real Beauty campaign aimed at celebrating the natural beauty of women. The ad campaign featured women of all shapes, sizes, and ethnicities, encouraging women to embrace their beauty as it is. This campaign aimed to change the beauty standards set by society and revolutionize the way women perceive themselves.
6. Airbnb- Live There
Airbnb’s Live There campaign showcased different travelers experiencing the local culture in a particular city and encouraged tourists to live like locals. The campaign resonated with travelers who wanted to experience new cultures and communities, rather than just visiting new places as a tourist.
7. Heineken- Worlds Apart
Heineken’s Worlds Apart campaign focused on reducing prejudice and bridging gaps between people. The ad featured individuals with opposing viewpoints getting to know each other over a beer, shattering misconceptions and encouraging open-mindedness.
8. Spotify- Play This at My Funeral
Spotify’s Play This at My Funeral campaign was an unusual yet memorable way of promoting their music streaming service. The company invited users to share their favorite songs to be played at their funerals. The campaign received an overwhelming response from people worldwide, generating buzz and increased user engagement.
9. Google – Year In Search
Google’s Year in Search campaign recapped significant events and trends for each year, based on the most common searches on the search engine. The campaign generated an emotional response by showcasing how individual moments have a global impact.
10. FedEx – Out of Office
FedEx’s Out of Office campaign catered to people’s wanderlust by encouraging them to travel while still staying connected with their work. The ad showed different scenic destinations with an “out of office” message, conveying the message that with FedEx, you can have your cake and eat it too.
In conclusion, these brands have used creativity, emotion, and humor to convey their messages effectively. By studying these examples, businesses can gain insights into creating successful and appealing marketing campaigns. Be sure to keep in mind the target audience’s needs and preferences while designing an ad campaign. With the right approach, a compelling and engaging informational advertising campaign can be a game-changer for businesses.
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