As the digital landscape continues to evolve, it’s important for businesses to fully understand the digital marketing jargon that comes with it. From search engine optimization to pay-per-click advertising, these terms can be overwhelming for newcomers to the digital marketing space. To help, we’ve put together a list of 10 essential digital marketing keywords you need to know.
1. SEO – Search Engine Optimization is the process of increasing the quantity and quality of website traffic by optimizing the content and structure of your website.
2. PPC – Pay-Per-Click advertising is a method of buying website traffic through paid advertising on search engines or social media platforms.
3. CTR – Click-Through Rate is the percentage of people who click on your ad after seeing it.
4. SERP – Search Engine Results Page refers to the list of web pages returned by a search engine in response to a keyword query.
5. ROI – Return on Investment refers to the amount of profit or cost saving that is realized from a specific investment.
6. CRM – Customer Relationship Management involves managing interactions with customers to improve overall customer satisfaction and loyalty.
7. CTA – Call to Action is a prompt that persuades a user to take a specific action, such as making a purchase or subscribing to a newsletter.
8. KPI – Key Performance Indicators are the metrics that measure the success of a marketing campaign.
9. B2B – Business to Business refers to companies that sell products or services to other businesses.
10. Content Marketing – Content marketing involves creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience.
By learning these digital marketing terms, businesses can better understand how to optimize their online presence and connect with customers. Remember to keep these terms in mind when developing your digital marketing strategies.
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